I've read different things about PLA and heat-bed. Some say it is not needed, others recommend 60-70°C, but not for the first layers.
For larger objects I often have the problem that the object does not stick to the blue-painters-tape-covered aluminium print plate. Instead the print "curls" up on one or more corners. To reduce this effect, I'm using a brim between 5 and 10mm. Depending on the size of the object the brim works quite well. Will heating the bed also improve the print quality by reducing the amount of heat warping / curling?